Fraternidad-Muprespa, one message away, with the launch of its new WhatsApp channel
Fraternidad-Muprespa has launched its new official WhatsApp channel, a tool designed to offer useful, clear and relevant information to its target audience in a direct and accessible way. High here.
This channel was born with the aim of becoming an immediate channel for dissemination to mutual companies, protected workers, consultancies, prevention and occupational health professionals, public administrations and society in general.
Key content of this new channel will be legislative news, service information, updates and new functionalities of its digital applications (Digital Office and MiFraterPaciente app), news about benefits and any relevant information about the entity.
Likewise, there will also be space for information related to the Mutua's main corporate events: the General Meeting, the thematic weeks of Prevention and Occupational Road Safety or the Escolástico Zaldívar Awards. The dates of webinars and conferences, such as Meetings with the Mutua or Fratertalks, will also be disseminated via WhatsApp.
And all with a simple, close and human language and tone with short messages that are complemented with images, videos, documents, infographics or surveys, reinforcing Fraternidad-Muprespa's vocation for service, as well as its commitment to closeness, innovation and attention to mutual members.
“With the incorporation of WhatsApp as a new channel, Fraternidad-Muprespa advances in its commitment to communication and the digital world, says Natalia Fernández "The WhatsApp channel is the one we literally have closest at hand and to which 92% of users turn. Our goal is for each mutual member to feel that they have Fraternidad-Muprespa just a message away, with the quality and professionalism that characterizes us."
