Fraternidad-Muprespa's commitment to reducing workplace accidents while driving
Under the motto “Safe Driving, Sustainable Mobility”, the Mutua reinforces the awareness of its associated companies with virtual reality technology and top-level experts
between November 10 and 16 on the occasion of the World Day of Remembrance for Victims of Traffic Accidents. The initiative, which this year has focused on raising awareness and changing risk perception, has managed to impact more than 400 attendees through 18 days and the participation of 22 speakers experts in the field.
Innovation and technology at the service of prevention
One of the great novelties of this edition has been the incorporation of virtual reality glasses with driving simulator . This immersive tool allows workers to experience critical but controlled situations, such as driving in adverse conditions or under the influence of distractions and substances, so that they become aware of the fragility of control behind the wheel.
In addition, the communication campaign has had a massive reach with more than 18,250 impressions on social networks , the use of 78 videos on screens in healthcare centers and a series of six commemorative posters that remind us that "no one is responsible for our bad decisions."
Main milestones and highlighted activities
The report of this eighth edition highlights an intense agenda of national and regional activities:
• National Webinar "Safe and sustainable mobility: Del Action Plan": Held on November 12, it included the participation of leaders from entities such as Correos, Arval BNP Paribas Group and Infova Automotion- Champions for Safety . In this forum, the integration of road safety in sustainability plans and the impact of the future Sustainable Mobility Law was discussed.
• Fratertalk with Miryam Moya: As a finishing touch, the mutual benefitted from the forensic judicial expert Miryam Moya , who analyzed the accident from the physical evidence. Moya emphasized that 93% of the reports conclude in human error , often ignoring structural failures of the infrastructure that a "safe system" should forgive.
• Scape Room in Cantabria: In collaboration with the DGT and ICASST, the activity “The golden hour” was organized, where participants had to save the life of an accident victim in less than 60 minutes, promoting teamwork and quick decision-making.
• Territorial workshops: Technical sessions were held in cities such as Madrid, Valencia (within the framework of Laboralia), Seville, Barcelona, Burgos, León and Navarra , adapting the contents to the specific needs of mutual companies.
A daily commitment that transcends the calendar
During the closing, Natalia Fernández events with identifiable and avoidable causes. "Road safety is not a date on the calendar, but a daily commitment that must be strengthened with each decision behind the wheel," the entity concluded.
With these initiatives, Fraternidad-Muprespa consolidates its commitment to promoting road safety and sustainable mobility in the work environment, demonstrating that a comprehensive approach based on awareness, innovation and collaboration is key to reducing road accidents and protecting people's lives.
Together we add life
