The corporate web portal of Fraternidad-Muprespa launches a new “landing page”

The page that all users see when they first enter fraternidad.com is renewed with the aim of facilitating access to the desired content, offering an agile, intuitive and useful experience, from the first second.

The “landing page” is the main digital showcase of the entity, where the most relevant and useful content is brought together for those who visit it, both because they are the most consulted and due to its very nature: key information, news, tools, quick access and various resources. In this way, the first thing you will see when accessing will be the links to 'Emergencies', 'Network of care centers', 'Procedures' and 'Associate' button.

“Its design, much clearer, modern and intuitive, adapts to all profiles and devices, whose expansion to the rest of the portal pages will be progressive,” explains Juanjo Herrera, head of the Web Services and Corporate Image Area, who also adds that “its accessibility has been improved with an inclusive desire and it loads more quickly, even for slow connections.”

Likewise, search engine positioning will be improved, so that content is easier to find, both by people and by chatbots of the best-known artificial intelligences.

With this renewal, visual effects have been added that make the experience, from any device, more fluid and pleasant. Likewise, the page will remember the user's profile (advisor, company, working person or self-employed person) to directly display the most relevant content.