Santander hosts the ORP pre-congress event focused on healthy companies
Fraternidad-Muprespa, Mutua Colaboradora con la Seguridad Social, participó este viernes en la jornada precongresual "Empresas Saludables: el valor de las personas en la era digital" que organiza la Fundación Internacional ORP y CERpIE-Universitat Politècnica de Catalunya. This event, held in Santander, precedes the celebration of the 19th International ORP Congress that will be held between June 5 and 7 in Madrid.
The mayor of Santander,Equal Gem, the director of the Institute of Safety and Health,Amalio Sanchez, y Pedro Mondelo, director of the ORP international congress, were in charge of the institutional inauguration of the Congress.
The day addressed how today's society has found in company the way to satisfy many personal needs, therefore special attention must be paid to who generates these goods and services. The company Healthy is the strategic element for the sustainable development of humanity and evidence that people are an asset to be protected.
Natalia Fdez. Laviada, deputy general director of Prevention, Quality and Communication of Fraternidad-Muprespa, opened the day with the conference “Emotions and communication in human companies”. Fdez.company“Healthy must go beyond a simplistic vision, to look for all the variables that shape the health of society.”
People come to occupy, therefore, the epicenter of company and become unique and privileged protagonists of the new company healthy that is committed to people, its environment and, by extension, the planet.
He also highlighted that there is still a long way to go in the field of risk prevention, since every year two million people die in the world due to occupational diseases and work accidents. In Spain, according to the progress of data relating to 2018 compared to the previous year, "there are 34 more people who lost their lives, 3.2% more work accidents that involved medical leave, 3.3% more accidents in itinere... that is, there is a lot of work to be done in terms of preventive culture in the company”, he stated.
As solutions to integrate this preventive culture, he highlighted the importance of encouraging audiovisual language to generate emotion, taking into account new users, without forgetting the traditional audience, and reinventing what is relevant to make it interesting.
“We must take advantage of the era of technology so that the universal and immediate accessibility it provides serves to spread the message of safety and health in society, and achieve the real integration of risk prevention,” he stated in conclusion of his presentation.
