In a traffic accident you can die or lose your life

The General Directorate of Traffic has recently launched a new communication campaign with the motto: "In a traffic accident you can die or lose your life" with which it wants to remind drivers again that carelessness, no matter how small it may seem, can cause a fatal accident whose consequences will haunt them for the rest of their lives. lives.

In the spot, which like the rest of the pieces has an emotional, cinematic and effective tone with the aim of impacting the viewer and making them reflect, we see a driver who, in a matter of seconds, goes from driving normally to causing an accident in which a mother and her daughter die for having looked at a message on their cell phone and having taken their eyes off the road. road.

After the impact come the consequences, not only physical, but also psychological or judicial that will accompany the protagonist for the rest of his life: insomnia, anxiety, pills, a criminal conviction.

In Fraternidad-Muprespa we are celebrating these days the VIII Work Road Safety Week around the World Day of Remembrance for Traffic Accident Victims with the main objective of raising awareness and helping our mutual members reduce their work-related road accidents.