"Knowing it is starting to avoid it": new DGT awareness campaign for this summer

The General Directorate of Traffic has just launched a new awareness campaign to avoid accidents on the road for the summer of 2022. This year the message has focused on accidents on interurban roads, a fatal road accident of which there is hardly any awareness and knowledge as it is limited in most cases to the family or personal sphere. A situation that changes when the victim is a well-known or famous person, in which case the social repercussion is greater.

“Knowing it is starting to avoid it” is the slogan chosen to draw attention to this type of road accident and, to be aware of it, Tráfico has turned to two public people such as the singer and songwriter Amaia Romero and the actor Eduard Fernández. Both explain some of the reasons why every year in our country, more than 100 people die from being run over, some for not wearing reflective elements, others due to the driver's imprudence, for crossing in the wrong places or for simply being working on the road... all situations, which more frequently than is believed, can end in fatal accidents.

One of the reasons that has led the DGT to focus the summer campaign on accidents is the high number of this type of fatal accidents. Last year, 110 people were killed by vehicles, that is, 10% of the total number of deaths. If only the summer period is taken into account, last summer 23 deaths were recorded, 2 less than in the summer of 2020 when attention was already drawn to this matter at the beginning of the summer and 9 more than in the summer of 2019. Therefore, the challenge this summer is that the increase in planned trips does not have a reflection in the road accident rate. 

Fraternidad-Muprespa works to help its associates reduce work-related road accidents and prevent traffic accidents and to spread this message we encourage you to read our section dedicated to occupational road safety within the portal Previene with numerous contents that may interest you.