New campaign from the Construction Labor Foundation

With the motto "Do you have what it takes?" and in a humorous way, the Fundación Laboral de la Seguridad presents a new campaign aimed at the media with several videos starring the comedian Agustín Jiménez in which health and safety is promoted in construction sites.

The idea of the campaign is to send a message that serves to raise awareness of how in construction the first thing must be to guarantee safety and the second as well and whose objective is aimed mainly at businessmen and workers with the phrase: "Show that you have what it takes by complying with the regulations for the prevention of occupational risks in construction."

The initiative includes four audiovisual pieces, prepared in a humorous tone, directed to professionals in the sector, both the profile of businessman and construction worker. In the videos aimed at business owners, the messages are: "If you have it, make it easy. If you don't have it, get it," while for workers they are: "If you have it, use it. If you don't have it, ask for it."

The videos show common and real scenes of construction works and challenge the importance of fundamental aspects for improving occupational health and safety, such as the planning of preventive measures, the use of collective and individual protective equipment, in addition to warning about one of the most common accidents in the sector: musculoskeletal disorders caused by overexertion.

Involve your staff in health and safety issues

At Fraternidad-Muprespa we are committed to continuous training, which is why we offer you our online proposal on the prevention of accidents and occupational diseases, with free and open access for our associated companies called “Prevention Classroom” in which we have e-learning courses and audiovisual workshops for all sectors and activities. Related to this news, we suggest the course “Risks in the bricklayer workplace”.