Fraternidad-Muprespa creates the new space 'FraterZen'
Fraternidad-Muprespa da un paso más para ser, como dice su lema, “La Mutua que cuida de ti” y lo hace con FraterZen, a project that seeks to provide comfort, relaxation and serenity to users both in the physical and digital spheres.
Designed as a way to access relaxing, well-being and positive informative content, enjoying FraterZen is as simple as reading the QR code available in the 115 Fraternidad-Muprespa healthcare centers using your mobile phone.
By accessing this site you can enjoy content on relaxation, stress management methods, time planning or emotional control; inspiring phrases, music and relaxing sounds that transmit harmony and tranquility; multiple news; a 'trivial' and surveys or videos with wellness content, nutrition advice, exercise, ergonomics, prevention and care, among many other products.
“ We are aware that no one likes to wait for a consultation. Although the satisfaction surveys give us a score of 8.21 in waiting time, thinking about continuous improvement, we sat down at the Prevention, Quality and Communication Subdirectorate to think about how to continue improving", points out Elena Iglesias, director of the Quality and Environment Department of the Mutua.
“ As a possible improvement action, we sought to create a new space for our patients, and in the Department of Communication and Institutional Relations we began to work, together with the Department of Prevention and Health Culture, to make a relaxation area available to mutual members. This is how FraterZen was born”explains Silvia Vela, director of the Department of Communication and Institutional Relations.
“ "We are convinced," added Mar Morales, director of the Department of Prevention and Health Culture,“that concern for self-care and the acquisition of healthy habits has a positive impact on better individual health, something that ends up being transferred to the workplace and to society as a whole.””.
FraterZen is also the space in which the Mutua presents Fraternito, the animated logo of Fraternidad-Muprespa and a new element of the corporate identity of the company. entity, which enhances its brand image, promotes emotional connection with mutual members, and provides a visual presence in all of the Mutual's communication channels and platforms, in addition to being a modern multigenerational attraction.
