Traffic awareness campaign for this summer

The General Directorate of Traffic has presented its traffic awareness campaign for this summer, which is focused on alcohol, but also focuses on the idea that road safety is a personal decision, that is, a conscious choice that each driver has to make to comply with traffic regulations, since compliance is the most effective way to avoid road accidents.

The chosen slogan is “The road does not care how much you have drunk. Only zero has zero consequences”, a message that appeals to the responsibility of each driver.

One of the reasons that has led the DGT to focus the campaign on this very specific message is that alcohol is still the second cause of fatal accidents in our country, with 29 percent of deaths, only behind distractions, with 31, and ahead of speed, with 23 percent.

In order for the campaign to reach the largest possible number of citizens, a television advertisement has been created, four radio spots that can be heard on the country's main stations, a graphic for printed media and different pieces for digital media and social networks.

Fraternidad-Muprespa works to help its mutualists reduce work-related road accidents and prevent traffic accidents and to disseminate this message we have a section dedicated to occupational road safety within the portal Previene with numerous contents audiovisuals.