Prevention marketing and communication manual
Coinciding with the World Day for Safety and Health at Work, at Fraternidad-Muprespa we celebrate our VI Prevention Week with the objective of generating a preventive culture among our associated companies.
This year we celebrate our sixth edition with the motto:“In the face of workplace accidents, open your eyes. ACTIVATE VISION ZERO”, and in which we will try to achieve our objective of making knownanother way of approaching prevention, more effective and that improves the competitiveness and productivity of the company. This new form of prevention will generate responsible thinking in mutual companies, based on the values of promoting the health of their workers, promoting a change in attitudes and consequently improving safety behavior.
Throughout these days we will present different guides and manuals related to the Vision Zero culture, which is the central theme of our VI Prevention Week.
Today we want to stop at the document published by the Catalan employers' association Foment del Treball Nacional titled Manual of marketing and communication in occupational health and safety.
The objective of this work is to help companies create and implement marketing campaigns in occupational risk prevention. The guide is designed in a modular way, first touching on the general principles of communication in safety and health at work and then delving into more specific aspects. To illustrate the principles presented, they have used examples of prevention campaigns carried out by different companies.
Learn more about the VI Prevention Week of Fraternidad-Muprespa by clicking HERE.
