Natalia Fdez. Laviada participates in a day on PR communication in Málaga
The Department of Employment, Business and Self-Employment of the Government of Andalusia, and through the Occupational Risk Prevention Center of Malaga, organized on May 15 the day canceled due to the blackout that affected the entire peninsula at the end of April.
Focused on communication in prevention as a determining element to create and consolidate a true preventive culture, the conference sought to emphasize the participation and involvement of all people in the organization, being vital to strengthen preventive leadership, modulate psychosocial risk factors and contribute to intelligence and organizational learning.
This day is part of the actions of Fraternidad-Muprespa on the occasion of its
Natalia Fernández , intervened with “ Behind the words PRL, a purpose: "how to communicate... without it going in through one ear and out the other ", in which he questioned whether, despite all the means we have at our disposal to be informed and connected, we are or are not better communicated than ever.
To achieve effective communication, he suggested three ideas. The first, optimally use all the channels, formats and media available in each organization. Thus, as a practical example, he described the “Brand Ambassadors on Linkedin” campaign of The second suggestion is to adapt the messages to the diverse realities of companies, which must be faced, ensuring that the messages resonate, generate reaction and mobilize people.
Finally, in a third piece of advice he highlighted the three necessary “cs” of corporate well-being messages, focused on the concepts of ‘Preventive Culture’, ‘Communication’ and ‘Trust’ “The good name of our company, its prestige and its internal and external recognition will depend on a good reputation that generates trust. It is communicated well when there is coherence in the message, between what we are, what we do and what we say about well-being and occupational health and safety", he concluded.
Carmen Cassini , director of Prevyhub, led the day, the first intervention of which was given by Javier Campos , director of the Occupational Risk Prevention Center of Málaga,
Subsequently, various personalities intervened, authoritative voices in the field of occupational risk prevention, such as Javier Cassini , director and Chief auditor at Prevycontrol, and Renée Marie Scott , vice president of Mieses Global and General Director and Founder of Alianza Preventiva
The turn then passed to the representatives of four companies, who shared their vision of the central theme of the day by sharing practical experiences: Eduardo Molina, head of the Own Prevention Service of Valeo España, a mutual company. by ,
Antonio Ramos, director of Human Resources and Internal Communication at Grupo Secuoya, a mutual company of Fraternidad-Muprespa, gave a presentation on the “ Importance and modes of communication in the current business environment”
Juan Luís Cebrián , General Director of the ANP Group, offered a presentation on “Communication in PRL from the perspective of an External Prevention Service”
The day was closed by José Antonio Vílchez, head of the CPRL Training Area in Malaga
.
