Natalia Fdez. Laviada participates in a conference on prl communication in Malaga
The Department of Employment, Business and Self-Employment of the Andalusian Government, and through the Center for the Prevention of Occupational Risks in Malaga, organized the day on May 15th that was canceled due to the blackout that affected the entire peninsula on April 15th.
Focusing on communication in prevention, as a crucial element to create and consolidate a true prevention culture, the conference wanted to emphasize the participation and involvement of all people in the organization, being essential to strengthen preventive leadership, modulate psychosocial risk factors and support intelligence and organizational learning.
This day is part of the actions is Fraternidad-Muprespa to careers
Natalia Fernández Laviada, Senior Deputy Director of Prevention, Quality and Communication Fraternidad-Muprespa, intervened "PRL behind the words, a purpose: "how communicate... without going in one ear and out the other", in which he questioned whether, despite all the information and means of communication available to us, we communicate better than ever before.
He proposed three ideas for effective communication. The first is the optimal use of all the channels, formats and media available in each organization. Thus, as a practical example, he described Fraternidad-Muprespa's “Brand Ambassadors on Linkedin” campaign, which manages to connect professionals, publish Mutual news and promote, increasing the brand and personal and professional reputation.
The second suggestion is to adapt the messages to the multiple realities of companies, which must be addressed, so that the messages will resonate, create a reaction and mobilize people. “This is the difference between effective ORP and one that truly transforms work environments.” assured Fdez Laviada.
Finally, in a third tip he highlighted the three necessary "c's" of corporate wellness messages, focusing on the concepts of "Prevention Culture", "Communication" and "Trust". “The good name of our company, its prestige and internal and external recognition will depend on the good reputation that creates trust. It communicates well when there is consistency in the message between who we are, what we do and what we say about wellness and occupational safety and health.,” he concluded.
Carmen Cassini, the director of Prevyhub, led the conference, whose first intervention was given by Javier Campos, from the Occupational Risk Prevention Center in Malaga director,
Then several personalities intervened, authoritative voices in the field of occupational risk prevention, such as Javier Cassini, director and chief auditor of Prevycontrol, and Renee Marie Scott, vice president of Mieses Global and CEO of Alianza Preventiva and the creator
After that, it was the turn of the representatives of four companies, who shared their perspective on the main topic of the day by sharing their practical experiences: Eduardo Molina, Head of the Prevention Service Valeo Spain, The mute of Fraternidad-Muprespa, Andres Torrico, Head of Preventive Service Scalpers, Manuel Ruiz, Head of Mixed Preventive Service Faccsa-Prolongo Group and Maria Angeles Alvarez, Head of Joint Preventive Service Coexfal,
Antonio Ramos, Director of Human Resources and Internal Communications at Sekuoia Group, mutual fund of Fraternidad-Muprespa, made a presentation ““Modes and importance of communication in today's business environment”
Juan Luis Cebrian, CEO ANP Group, gave a presentation “Communication PRL From the Perspective of an External Prevention Service”
Closed for the day José Antonio Vílchez, Head of CPRL Training Area in Malaga.
