“Prevention Posters of the 20th Century” returns to Madrid after receiving ten million visitors

The exhibition “Prevention Posters of the 20th Century”, organized by 

During the presentation event, Josep Alfonso, General Director of the AXA Foundation, highlighted that “the quality and historical value of the exhibition surprises us and makes us reflect on how occupational health has evolved.” 

On the other hand, Antero Fernández de la Mela, Secretary General of Natalia Fernández

Antonio José Millán, director of the AXA Prevention Classroom and Curator of the exhibition, gave an explanation of the main posters of the exhibition, which reflect aspects such as occupational road safety, risk education and, above all, the historical need for prevention, during the century last.

The exhibition has 42 locations in 27 provinces and has traveled more than 30,000 kilometers, reaching an audience of about ten million people. Belonging to the La Retrografia collection and focused on the theme of safety at work, prevention and occupational health, each poster that is part of the exhibition makes a free audio guide available to the visitor using a QR code, to better understand each work and contextualize the exhibition. 

In addition to the value of the posters as testimony to the way in which risk prevention was communicated in the last century, they are also first-rate artistic works, signed, in some cases by important poster artists from a hundred years ago, such as Callejo, Niebla or Cerro.