Natalia Fdez. Laviada participates in a technical day on communication in PRL in Santander

Natalia Fdez.

With the title “Communication and emotions of a preventionist in the digital age”, Fdez.

Fdez. “ In the digital era ”, he stated “ it is not enough to know what we say, but how we say it, from where we feel it and for what purpose, something key to being able to connect, and thus transcend and achieve behavioral changes and a real integration of the preventive culture in the company ”.

To change behaviors, you must first touch emotions. Empty messages no longer make sense. We need authenticity. Humanity. And also tools to build that preventive culture that does not remain just a wet paper
 

The first presentation, with the title “Where the "words are not enough. A key aspect in influential communication that few use well" was carried out by Joan Junyent , mining engineer and Master in PRL, who addressed 'the non-conformist prevention enthusiasts' present, to focus on the fact that " behind the words there is an essential authority for the message to arrive ".

“ All types of authority must be worked on: the transferred one, whether borrowed or earned, but above all the internal one, the one that derives from the truth of the message, because the success of prevention is invisible and the perspective of prevention is linked to that of production ”, he assured.