Conference on the management of generational diversity in healthy companies with Fraternidad-Muprespa
Fraternidad-Muprespa participated this Wednesday in the conference "How to manage diversity in a healthy company", organized by the Cantabrian Institute of Safety and Health at Work (ICASST), focused on addressing key aspects to promote inclusive and safe work environments.
Ana Mª González Pescador, director of the Institute, opened the day and gave way to the intervention of Natalia Fdez. Laviada. The Deputy General Director of Prevention, Quality and Communication of Fraternidad-Muprespa offered the presentation "From 'Millennial' to 'Jubillennial', management of generational diversity in a healthy company. Active aging."
After describing the different types of diversity (cultural, technological, functional or sexual), Fdez. Laviada highlighted:
Organizations are adopting inclusive policies to effectively manage generational diversity and ageism. Recognize and harness the capabilities of all age groups It will be a competitive advantage when you know how to treat this condition like any other in the workplace.”
In addition to reviewing the different generations that currently coexist in organizations and their characteristics, the culture of effort of the boomers, the ambition of generation millennials, self-sufficiencyia and preparation of generation Z and alphas, the first 100% digital native generation, stressed the importance of raising awareness against age discrimination, given that it perpetuates stereotypical concepts of older people.
According to the National Institute of Statistics, Spain is one of the countries with the highest life expectancy (86.3 years for women and 81.1 for men) although also one of the oldest: last year 21% of the population was over 65 years old.
“In 2050", he added, "There will be almost no young countries, which makes it necessary to address both labor policies, such as pensions and, necessarily, those for the prevention of occupational risks and health, which must include correct management and planning of the occupational well-being of older workers.”.
He also mentioned the Prevention Technical Note 1176, published by INSST in 2023, with the title “Age and generational diversity in health and safety management: key actions”, a good practice guide that proposes integrating the perspective of age and generational diversity in the preventive management of companies.
The note describes 12 actions that companies can incorporate to manage age and generational diversity, among which stand out risk assessment with an age perspective, the design of inclusive positions, planning preventive activity with a generational focus, or promoting generational mentoring.
The importance of implementing a Diversity Plan in the company and its relationship with the prevention of occupational risks focused the intervention of the other speaker, Esperanza María Alonso, specialist in occupational nursing and master in ORP.
