Natalia Fdez. Laviada participates in a day on communication in prl in Malaga
The Department of Employment, Business and Self-Employment of the Government of Andalusia, and through the Occupational Risk Prevention Center of Malaga, organized on May 15 the day canceled due to the blackout that affected the entire peninsula at the end of April.
Focused on communication in prevention as a determining element to create and consolidate a true preventive culture, the conference sought to emphasize the participation and involvement of all people in the organization, being vital to strengthen preventive leadership, modulate psychosocial risk factors and contribute to intelligence and organizational learning.
This day is part of the actions of Fraternidad-Muprespa on the occasion of its
Natalia Fernández Laviada, Deputy Director General of Prevention, Quality and Communication of Fraternidad-Muprespa, intervened with “Behind the words PRL, a purpose: "how to communicate... without it entering through one ear and leaving through the other", in which he questioned whether or not, despite all the means we have at our disposal to be informed and connected, we are better communicated than ever.
To achieve effective communication he suggested three ideas. The first, optimally use all the channels, formats and media available in each organization. Thus, as a practical example, he described the “Brand Ambassadors on Linkedin” campaign of Fraternidad-Muprespa, which manages to connect professionals, publish and publicize Mutual news, while increasing the brand and personal and professional reputation.
The second suggestion is to adapt the messages to the diverse realities of companies, which must be faced, ensuring that the messages resonate, generate reaction and mobilize people. “This is what makes the difference between ineffective ORP and one that truly transforms work environments.” assured Fdez. Laviada.
Finally, in a third piece of advice he highlighted the three necessary “cs” of corporate well-being messages, focused on the concepts of 'Preventive Culture', 'Communication' and 'Trust'. “The good name of our company, its prestige and its internal and external recognition will depend on a good reputation that generates trust. It is communicated well when there is coherence in the message, between what we are, what we do and what we say about well-being and occupational health and safety.”, he concluded.
Carmen Cassini, director of Prevyhub, led the day, whose first intervention was given by Javier Campos, director of the Occupational Risk Prevention Center of Malaga,
Subsequently, various personalities intervened, authoritative voices in the field of occupational risk prevention, such as Javier Cassini, director and chief auditor at Prevycontrol, and Renee Marie Scott, vice president of Mieses Global and General Director and Founder of Alianza Preventiva.
The turn then passed to the representatives of four companies, who shared their vision of the central theme of the day by sharing practical experiences: Eduardo Molina, responsible for the Prevention Service of Valeo Spain, mutual company of Fraternidad-Muprespa, Andres Torrico, responsible for the Prevention Service of Scalpers, Manuel Ruiz, head of the Joint Prevention Service of the Faccsa-Prolongo Group and Maria Angeles Alvarez, responsible for the Joint Prevention Service of Coexphal,
Antonio Ramos, Director of Human Resources and Internal Communication at Sequoia Group, a mutual company of Fraternidad-Muprespa, gave a presentation on the ““Importance and modes of communication in the current business environment”
Juan Luis Cebrian, general director of ANP Group, offered a presentation on “Communication in PRL from the perspective of an External Prevention Service”
The day closed José Antonio Vílchez, head of the CPRL Training Area in Malaga.
