Fraternidad-Muprespa promotes positive communication in the second session of Safety Talks
Rafael Delgado, Prevention consultant at
Portero began by developing a broad reflection on the importance of positive communication in the management of risk perception, highlighting that in a social context saturated with information and marked by uncertainty, the way in which a message is transmitted can decisively influence how people interpret and react to a threat.
“Risk perception does not depend solely on technical data, but also on emotional, cultural and social factors that condition the public's response, which forces communicators to adopt strategies based on clarity, empathy and transparency to prevent citizens from feeling overwhelmed or distrustful”, he assured.
Throughout his speech, Delgado insisted that communicating positively does not mean downplaying the dangers, but rather “orient the message towards constructive action, reinforcing the feeling of control and self-efficacy through concrete, understandable guidelines adapted to the level of knowledge of each audience, so that people not only understand the situation, but also feel capable of acting appropriately.”.
He also highlighted that consistency between sources, repetition of key messages and honest recognition of uncertainty are essential elements in building trust, especially in scenarios where information evolves rapidly.
Likewise, he warned that alarmism, ambiguity and excessive technicalities deteriorate credibility and make it difficult to understand the risk, while an approach focused on practical usefulness, closeness and shared responsibility contributes to strengthening the relationship between organizations and workers, favoring responsible behavior and greater collective resilience in critical situations.
This vision links directly to the principles that Delgado himself presented in the first session of the SafetyTalks cycle, where he explained that effective communication in prevention must be understood as a biological and structured process in which the message can only arrive if the emotional state of the interlocutor has first been regulated.
